"For all his perspicacity, George Orwell would have been stymied by this situation; there is nothing "Orwellian" about it."
- from Neil Postman's Amusing Ourselves to Death

you're right, it's not noonchi.
I think you'd like this book.

@gpspacey -  I know!  Stupid Americans can't win at the sport THEY introduced to these countries.  I think it's a rude sign to not fully participate in something like this, don't you?  American imperialism at it's best (and worst.)  As they say, it's Honda vs Hyundai.  Go Hyundai!  =D  It's actually been fun to watch.